Search Engine Optimization
Search engine optimization (SEO) is an important component of a complete and balanced online marketing program. SEO is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid search results. In general, the higher you are ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by the audience that is targeting salons and spas. Optimizing a website may involve editing its content to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
At HeavenGroup we provide SEO services that a specially tuned for the salon and spa market. We have a number of specific product offerings that will address individual techniques that will improve the search results for your company.
When SEO services are combined with HeavenGroup’s other services (website, ecommerce, DealVector) the revenue and new guest increase will be impactful to your business.